# Hi, I'm Adam👋. This is my digital garden. I use this space to capture and nurture ideas and [[01 - readme|think in public]] on a wide variety of intersecting interests and pursuits. At any given time you can check in on the [[04 - questions|questions I'm chewing on]], and what I'm up to [[02 - now(ish)|now-ish]]. ![[cover.jpg|500]] ### Work I'm a [go-to-market strategist](https://www.greenhausgtm.com) who partners with product-driven B2B teams to define, build, and scale smart GTM systems through marketing fundamentals and technology. I currently lead marketing at [Travefy](www.travefy.com) where we're developing the tools travel advisors need to start, run, and grow their travel business. **[[03 - work|READ MORE →]]** #### Current Projects >[!info]- **[Travefy](https://www.travefy.com)** >I'm currently working full time with Travefy where we're building the travel advisor operating system. >[!info]- **[Greenhaus GTM](https://www.greenhausgtm.com)** >My independent GTM consultancy where I co-pilot with product-driven B2B teams to find where you win and build the systems to deliver sustainable revenue growth. > >***Note: I'm only available for non-competitive consulting and advisory opportunities at the moment.*** >[!info]- **[[The Bleeding Veil|Building an Eberron adventure]]** >I'm building an adventure in Eberron for my D&D group to play, learning all kinds of stuff along the way. #### Latest Essays %% DATAVIEW_PUBLISHER: start ```dataview table summary as "lede", tags, file.cday as "published", file.mday as "last updated" from "writing" where status = "published" sort file.cday desc Limit 10 ``` %% | File | lede | tags | published | last updated | | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------- | ----------------- | ----------------- | | [[writing/building greenhaus/How I Show Up.md\|How I Show Up]] | Not every project needs the same kind of partner. This is how I think about the roles I play and the way I engage. | <ul><li>#entrepreneurship</li></ul> | June 06, 2025 | December 08, 2025 | | [[writing/building greenhaus/On Pricing.md\|On Pricing]] | There’s a difference between designing a business and just doing work. Pricing is one of those things that forces the distinction. | <ul><li>#gtm/strategy</li><li>#entrepreneurship</li></ul> | June 06, 2025 | June 06, 2025 | | [[writing/drafts/You keep using that word. I do not think it means what you think it means..md\|You keep using that word. I do not think it means what you think it means.]] | I'm so tired of talking about AI. But since we can't get away from it, let's see if we can move the conversation forward. | <ul><li>#ai</li><li>#gtm/engineering</li><li>#gtm/leadership</li><li>#editorial</li></ul> | May 23, 2025 | May 28, 2025 | | [[writing/ephemera/Unsolicited advice for the next GTM leaders.md\|Unsolicited advice for the next GTM leaders]] | What's old is new and what's new is old. Ignore the talking heads, do the work. | <ul><li>#ai</li><li>#gtm/engineering</li><li>#gtm/leadership</li><li>#futurism</li><li>#editorial</li></ul> | February 07, 2025 | June 06, 2025 | | [[writing/ephemera/In Search of Anticontent.md\|In Search of Anticontent]] | How to stay connected to the human diaspora in an increasingly technologized world. | <ul><li>#ai</li><li>#editorial</li><li>#philosophy</li></ul> | February 05, 2025 | June 06, 2025 | | [[writing/ephemera/Resisting outrage, embracing joy.md\|Resisting outrage, embracing joy]] | Screaming into the void, navigating doom, choosing joy. | <ul><li>#politics/geopolitics</li><li>#editorial</li><li>#philosophy</li></ul> | February 03, 2025 | November 11, 2025 | | [[writing/ephemera/Why I took a sabbatical.md\|Why I took a sabbatical]] | A reflection on burnout, and the search for "productive leisure." | <ul><li>#editorial</li><li>#philosophy</li><li>#gtm/leadership</li></ul> | December 11, 2024 | June 06, 2025 | %% DATAVIEW_PUBLISHER: end %% #### Last 10 Ideas Planted %% DATAVIEW_PUBLISHER: start ```dataview table status as "status", thesis, file.cday as "planted", file.mday as "last tended" from "thinking" where type = "seed" or type = "sapling" or type = "evergreen" sort file.cday desc Limit 10 ``` %% | File | status | thesis | planted | last tended | | ------------------------------------------------------------------------------------------------------------------------ | -------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | -------------- | -------------- | | [[thinking/seeds/perceptual inertia in time-scaled efforts.md\|perceptual inertia in time-scaled efforts]] | \- | The perceived impact of an action diminishes as the scope or duration of the context grows, creating a smoothing effect that shapes motivation, decision-making, and feedback. | June 20, 2025 | June 20, 2025 | | [[thinking/seeds/community as IP.md\|community as IP]] | budding | Community and data are the last bastions of IP. | May 02, 2025 | May 19, 2025 | | [[thinking/seeds/coherence as an emergent gtm property.md\|coherence as an emergent gtm property]] | budding | "The knack" is ephemeral, or, alternatively: you know it when you see it. | April 24, 2025 | May 19, 2025 | | [[thinking/seeds/aeo as the continuation of content mediation.md\|aeo as the continuation of content mediation]] | budding | "Answer Engine Optimization" is the natural continuation of content mediation. | April 21, 2025 | April 24, 2025 | | [[thinking/seeds/augmented reality games as marketing.md\|augmented reality games as marketing]] | budding | Commercializing the deep cut. | April 21, 2025 | May 19, 2025 | | [[thinking/seeds/frameworks prescribe, systems enable.md\|frameworks prescribe, systems enable]] | budding | Systems adapt and grow where frameworks prescribe. | April 21, 2025 | May 24, 2025 | | [[thinking/seeds/constraint as a precondition for personalization.md\|constraint as a precondition for personalization]] | budding | The more personalized and fluid a system's outputs are, the more stable and opinionated it's internal structure must be. | April 19, 2025 | May 19, 2025 | | [[thinking/saplings/reification and critique.md\|reification and critique]] | blooming | Reification as craft vs. reification as capture. A lens through which we can examine what’s made real, for whom, and at what cost. | April 17, 2025 | May 19, 2025 | | [[thinking/seeds/expanding on the line.md\|expanding on the line]] | budding | An unfunneled model for modern GTM. | April 17, 2025 | May 19, 2025 | | [[thinking/seeds/marketing as reification.md\|marketing as reification]] | planted | The primary function of marketing is to make abstract things real. | April 17, 2025 | May 19, 2025 | %% DATAVIEW_PUBLISHER: end %% #### More About Me When I'm not working, I'm probably outside. I'm an avid runner, cyclist, footballer, and outdoorsman. I'm also currently writing my first tabletop RPG campaign and chipping away at a mile-long list of house and farm projects. I love making new connections and am always up for coffee or a zoom, just give me a shout! --- ![[footer#^a63e8e]]