> [!meta]- meta > **Author**: [[Navattic]] > **Full Title**: 2024 B2B Buyer First Best Practices Report > **Category**: #articles > > **Summary**: The report analyzed top B2B SaaS companies to see how buyer-focused their websites are and how easy it is to schedule demos. The study found that only 31% of companies provided interactive demos on their websites, and 68% displayed pricing information. Companies are encouraged to offer user-friendly demos and transparent pricing to enhance the buyer experience. > > **Source**: [Original URL](https://www.navattic.com/report/b2b-buyer-first-best-practices-report-2024) ## 📄 Full Document → [[2024 B2B Buyer First Best Practices Report]] ## 🔦 Highlights & Commentary - **Accessible** Definition: How convenient and quick is it for buyers to book time with your sales team? ([View Highlight](https://read.readwise.io/read/01j33eh2dsyaz5f9r7yr4rtpmt)) - **Usable** Definition: How easy is it for buyers to get hands-on and use your product from your website? ([View Highlight](https://read.readwise.io/read/01j33eh626kkthv1w1px5b0bsm)) - **Visible** Definition: How public is the pricing and packaging of your product from your website? ([View Highlight](https://read.readwise.io/read/01j33eh9gjszznv300h4g4rfxn))