> [!info]- meta > **Author**: [[Emily Kramer]] > **Full Title**: A Behind the Scenes Look at My Content Strategy > **Category**: #articles > **Tags**: #gtm/marketing/content > **Summary**: Emily Kramer shares her content strategy for MKT1, emphasizing that marketing content should be treated as a product. She outlines key principles for creating valuable and differentiated content for B2B startups, including staying relevant and willing to experiment. The newsletter will also detail how to plan and repurpose content effectively across various formats. > **Note**: Useful reinforcements in here. Good things to remember. > **Source**: [Original URL](https://newsletter.mkt1.co/p/mkt1-content-strategy-part-1?r=5ggifr&utm_medium=ios&triedRedirect=true) ## 🔦 Highlights & Commentary - there are lots of ways to contribute thoughts or add to conversations. You can add a net-new thought, build on someone else’s thought in an interesting way, or synthesize a whole bunch of thoughts. You can ask thought-provoking questions. You can share things that are not exactly informative, but instead purely entertaining, and I’d still consider that valuable. ([View Highlight](https://read.readwise.io/read/01jtn9ddcszazrjqjtwrs2vrcz)) ^ae263e - Your product needs to be differentiated, but so does your content. ([View Highlight](https://read.readwise.io/read/01jtn9f3ey72xw38ehgawakrrh)) - **Perceptions are the key narratives you want your audience to associate with your company and echo back to you.** They are written from the perspective of your audience. They are the ideas you want to drive in your market. They are the foundational tenets of your story, guiding your marketing efforts to ensure a cohesive and repeatable message. ([View Highlight](https://read.readwise.io/read/01jtn9hrydkpscz8hewenvz8gt)) - think about content through the lens of “no dead ends.” If someone wants more, I give them more. If they don’t yet want more, I try to *encourage* them want more. ([View Highlight](https://read.readwise.io/read/01jtn9qzwvzpp7kcegw74bak07)) -  ([View Highlight](https://read.readwise.io/read/01jtn9s1t0fv204hp32y25vn7q))