> [!meta]- Document Info > **Author**: [[Clay]] > **Full Title**: AI for Sales Prospecting > **Category**: #articles > > **Summary**: Learn about how to use AI for sales prospecting in this comprehensive guide, including framework for creating AI prompts and examples of cold email templates using AI that real sales teams have used successfully to land clients. AI sales prospecting can save your team thousands of hours—and double or triple your positive response rates. > > **Source**: [Original URL](https://www.clay.com/blog/ai-sales-prospecting) ## 📄 Full Document → [[AI for Sales Prospecting]] ## 🔦 Highlights & Commentary - **First, write a template for your emails** Salespeople who complain about the quality of AI-generated emails are usually making **one common mistake: asking AI to write full emails, without proper guidance.** ([View Highlight](https://read.readwise.io/read/01j2ceq59rmntqre2xawhnx0qz)) - Some people use spintax to tackle this; with AI, you can get unique personalized variants for your emails every time. ([View Highlight](https://read.readwise.io/read/01j2cejyzcmf361ezs6mbc5en3)) - Tl;dr - use AI to write parts of your email. Ideally, the ones that vary based on personal inputs specific to your prospect ([View Highlight](https://read.readwise.io/read/01j2cekpg3e2y04wthgbjyackq)) - Summarize what you want and what input(s) to draw upon. ([View Highlight](https://read.readwise.io/read/01j2ces0szpxejd98ng5fe5t18)) - **Don't use AI** to write things that **you can accomplish better with web scrapers**. Static information, like simply inserting a job title or company location into an email, fall into this bucket. If you want to mention a prospect's job title in an email, just use Clay to scrape the information. (If you want to ***clean*** complex and varied sets of job titles, that's another story! AI can be very useful for data cleaning tasks like this). ([View Highlight](https://read.readwise.io/read/01j2cemp38kszgjtwxw9y8etdm)) - Specify the input(s) in Clay. ([View Highlight](https://read.readwise.io/read/01j2ces4y3vn4kgw2h48vzabkt)) - Provide a prefix, if applicable. ([View Highlight](https://read.readwise.io/read/01j2cesbm3qnt4mna0szzr1n50)) - ✉️ **Sometimes, one input won't be enough** to guide your AI. **For more complex use cases,** where you want an output in a specific voice, style, or format, you should **train the AI through a conversation, providing both general instructions and several input → output examples.** Here are use cases where this would be a good fit: • Brainstorm creative marketing ideas • Clean data • Generate long form copywriting that requires large amounts of context **Read on to learn about how to give your AI training examples in order to accomplish more advanced prompts in the voice you want!** ‍ Advanced prompting has the same framework as basic prompting. Remember, the framework is: **Summarize the general goal:** E.g. Using the input, create a sentence summarizing this company's mission. (If you have multiple inputs, say something like: I'm going to give you multiple inputs. Using them, write a summary of X.) **Provide the core data** E.g. This is the input(s): ___. If any inputs are empty, ignore them. **Constrain creativity** .    E.g. Keep the output <15 words, keep your tone casual, talk as if you were an acquaintance, use specific keywords, etc. **Specify what the message should look like** E.g. Everything should start with this prefix: “___.” Or the output should look like this: ___. ([View Highlight](https://read.readwise.io/read/01j2egrkn4w1hkak8dazr72nyw))