> [!meta]- Document Info > **Author**: [[t2d3.pro]] > **Full Title**: B2B SaaS Roles in Your Go-to-Market Strategy > **Category**: #articles > > **Summary**: The walls between Marketing, Sales, and Customer Success have fallen. Here's how B2B SaaS roles have changed for your Go-To-Market Strategy. > > **Source**: [Original URL](https://www.t2d3.pro/learn/go-to-market-roles-in-a-b2b-saas-company) ## 📄 Full Document → [[B2B SaaS Roles in Your Go-to-Market Strategy]] ## 🔦 Highlights & Commentary - A lot of marketing teams are being held accountable for the conversion of leads, cost per acquisition, and cost per conversion — all kinds of metrics that are immediately related to financial performance and sales ROI. ([View Highlight](https://read.readwise.io/read/01h8yf463geytk1ep9ms1nt25m)) - Note: Conversion of leads is sticky, CPA, CPC are synthetic related to attribution model - This trend has placed sales teams in the hot seat for ensuring a positive customer experience ([View Highlight](https://read.readwise.io/read/01h90s8g8z085hf0mg8hdxx0kr)) - Today’s seat-shifted sales rep should aspire to be a trusted advisor – a guide through the customer journey. To foster that trust, salespeople should make an effort to understand the prospect’s unique needs, and demonstrate this enhanced knowledge through a demo or some other form of education. ([View Highlight](https://read.readwise.io/read/01h90s9r2j5ht7symr9x1s5d4m)) - Note: Solution-matching