> [!meta]- Document Info > **Author**: [[Tomas Komarek]] > **Full Title**: Budget Split for Mid-Size B2B SaaS > **Category**: #articles > > **Summary**: The text discusses the importance of balancing branding and performance marketing for mid-size B2B SaaS companies. Research suggests allocating over 20% of the marketing budget to branding for optimal investment effectiveness. Setting aside budget for building brand associations can help maintain performance effectiveness and scale growth in the long run. > > **Source**: [Original URL](https://www.linkedin.com/pulse/budget-split-mid-size-b2b-saas-tomas-komarek-3fmme/?trackingId=dlz7xUxuQr67mvy8HVCSkQ%3D%3D) ## 📄 Full Document → [[Budget Split for Mid-Size B2B SaaS]] ## 🔦 Highlights & Commentary - So you are fishing only in the 10-20% space. ([View Highlight](https://read.readwise.io/read/01j1837drmyvrxmmyh11vk98xx)) - marketing gets 10% of revenue ([View Highlight](https://read.readwise.io/read/01j1837zhv3mgdjh4nwmtm1fpz)) - Note: 10% of our revenue is $516K annual median spend, ~$40K/mo - one CEP - category entry point ([View Highlight](https://read.readwise.io/read/01j183ded8dqt6qr8n70ywm7ta)) - Note: One category entry point is a good idea for a bridge. - What's our category?