> [!meta]- Document Info > **Author**: [[kalungi.com]] > **Full Title**: Building Your B2B SaaS Marketing Budget > **Category**: #articles > **Tags**: #go-to-market > **Summary**: Forget about using a percentage of revenue to plan your B2B SaaS marketing budget. It doesn't work for a fast-growing company. Try this formula instead. > > **Source**: [Original URL](https://www.kalungi.com/blog/saas-marketing-budget-template) ## 📄 Full Document → [[Building Your B2B SaaS Marketing Budget]] ## 🔦 Highlights & Commentary - Don’t spend money unless you can manage the things you spend it on. ([View Highlight](https://read.readwise.io/read/01h91v65khnqbh3q1c8gv42hcw)) - Don’t sacrifice quality just to be able to do more. As a fast-growing startup, you want to look bigger than you really are. This starts with credibility, consistency, and predictability. ([View Highlight](https://read.readwise.io/read/01h91v6rzwxspybhvncfd43bz9)) - Note: We mess this up a lot - Don’t run campaigns unless you can do A/B tests. Don’t promote content that’s not good enough to drive engagement from your audience. Don’t hire young, high-energy marketing team members unless you know what they should be working on, and you can provide the right coaching. ([View Highlight](https://read.readwise.io/read/01h91v7pkykesz96bkbsd0qr48)) - Note: A litany of shit here - ROMI ([View Highlight](https://read.readwise.io/read/01h91v8y484w3te81mr4mdk2g3)) - Note: Would like to benchmark this - The assumption of an unlimited number of high-quality leads, available customers, and sustainable churn and ARPU expansion levels is just not possible. ([View Highlight](https://read.readwise.io/read/01h91vac3g39kbwr7xnvs00w99)) - The logistic growth model of your SaaS company pertains to the growth per invested capital unit, which gets smaller and smaller as demand generation channels approach a maximum imposed by the limits of your target market. *This is also known as the carrying capacity (for example, the number of customers available in a given market).* ([View Highlight](https://read.readwise.io/read/01h91vb728tm8557mv090g246y)) - Your ability to accelerate market growth by spending more will eventually realize diminishing returns ([View Highlight](https://read.readwise.io/read/01h91wcndn43wyssz30gqrb3fd))