## Potential Yield = (TAV * CRR * CR / 10,000) * ADS ### Yield Key Drivers - Champion Replacement Rate (CRR) - Average Deal Size (ADS) - Target Account Volume (TAV) - Conversion Rate (CR) ### Yield Driver Definitions - **Champion Replacement Rate (CRR)**: This metric measures the success rate of identifying and establishing a new champion within an account when the original deal champion leaves the organization. The CRR is expressed as a percentage - a higher CRR suggests a more effective strategy in maintaining and strengthening relationships within the account despite changes in personnel. - **Average Deal Size (ADS)**: This refers to the average revenue generated from each successful deal. Maximizing the average deal size is essential for increasing overall revenue, especially when the number of conversions is limited. - **Target Account Volume (TAV)**: This is the total number of target accounts that are identified for this strategy. - **Conversion Rate (CR)**: This metric indicates the proportion of leads that convert into customers. A higher conversion rate suggests a more effective engagement and follow-up strategy.