> [!info]- meta > **Source**: [Original URL](https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/cx/2021/images/pdfs/final-how-b2b-brands-grow-white-paper.pdf) > **Author**: [[business.linkedin.com]] > **Full Title**: Final-How-B2b-Brands-Grow-White-Paper > **Category**: #articles > > > ## 🔦 Highlights & Commentary - Innovation when it works does so by expanding mental and physical availability - and rewards us by letting us earn returns after competitors have nullified our product or price advantage. ([View Highlight](https://read.readwise.io/read/01jwrq803b959q65qwxrpfvfz0))