> [!meta]- Document Info > **Author**: [[Rand Fishkin]] > **Full Title**: How to Invest in Episodic Content that Promotes Itself > **Category**: #articles > **Tags**: #content #growthhacking #marketing > **Summary**: I’ve long been bullish on episodic content; in fact, I think it’s likely the best kind of long-term content investment most online brands can make. > > **Source**: [Original URL](https://sparktoro.com/blog/how-to-invest-in-episodic-content-that-promotes-itself/) ## 📄 Full Document → [[How to Invest in Episodic Content that Promotes Itself]] ## 🔦 Highlights & Commentary - The more I create, the easier the creation process becomes. ([View Highlight](https://read.readwise.io/read/01h442nga10mdv2sya90kr2g88)) - Inspiration and creativity fluctuate. ([View Highlight](https://read.readwise.io/read/01h442nrts90qj1864zjbhfhff)) - Episodic content can be expensive to set up, and it rarely produces conversions or leads early on. Even if you choose relatively cheap investments (e.g. a newsletter or a blog, neither of which require specialized equipment), the time demands are real, and the fatigue of schedule-dependent content creation can burn you out. ([View Highlight](https://read.readwise.io/read/01h442pc3kcs0jrxxmmr03xep0))