> [!info]- meta > **Author**: [[Joe Burns]] > **Full Title**: Joe Burns’ Post on Strategy > **Category**: #articles > **Tags**: #gtm/strategy > **Summary**: Joe Burns created a flipbook to explain strategy in a simple way. It focuses on three key ideas, making it easy to understand. This resource is for anyone interested in becoming a better strategist. > > **Source**: [Original URL](https://www.linkedin.com/posts/joe-burns-bb73a31b_how-to-be-a-great-brand-strategist-ugcPost-7317487668739624960-gLCT/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAK2eMcBGE3emCSS0NyUYAcGgnvtx38fnXg) ## 🔦 Highlights & Commentary -  ([View Highlight](https://read.readwise.io/read/01jsen6cck5atjsf2np871tayg)) - Note: See + capture -  ([View Highlight](https://read.readwise.io/read/01jsen7xd33m7kj4t6211221fy)) - Note: Cultivate. Use the stuff you’ve noticed! Shape it into something cogent and actionable. Good distinction here between ideas and outputs. -  ([View Highlight](https://read.readwise.io/read/01jsenbyz0y6cvjymtt289yasd)) - Note: Need to think on this more. I feel like managing teams has taken this skill gradually away from me, opting for educational clarity over flair and remember ability