> [!info]- meta > **Author**: [[Kyle Poyar]] > **Full Title**: Kyle Poyar’s Post on the New Startup Playbook > **Category**: #articles > **Tags**: #ai #gtm/engineering #post > **Summary**: Kyle Poyar discusses the shift from an outdated startup playbook to a new approach for B2B startups. The emerging playbook focuses on building remarkable products, effective storytelling, and strong customer retention. Poyar emphasizes the need to move away from expensive, traditional methods to create a better future for startups. > > **Source**: [Original URL](https://www.linkedin.com/posts/kyle-poyar_startup-ai-activity-7317197374605451264-khRP?utm_source=share&utm_medium=member_ios&rcm=ACoAAAK2eMcBGE3emCSS0NyUYAcGgnvtx38fnXg) ## 🔦 Highlights & Commentary - Embrace a unified GTM focused on your target customers ([View Highlight](https://read.readwise.io/read/01jsh8w5408eev8mfv68km08xj)) - Tags: [[gtm/strategy]] - Note: Maybe better language to key on?