> [!info]- meta > **Author**: [[Preston 🩳 Rutherford]] > **Full Title**: Preston 🩳 Rutherford’s Post > **Category**: #articles > > **Summary**: Preston Rutherford discusses the importance of brand building versus conversion tactics in marketing. He highlights research showing that focusing on brand building can lead to future revenue growth, while most customers are not shopping at any given moment. The conversation emphasizes the need to track digital behaviors to boost brand recognition and sales. > > **Source**: [Original URL](https://www.linkedin.com/posts/prestonr_cfo-brand-building-is-just-burning-money-activity-7317186400225751040-B9XM?utm_source=share&utm_medium=member_ios&rcm=ACoAAAK2eMcBGE3emCSS0NyUYAcGgnvtx38fnXg) ## 🔦 Highlights & Commentary - 60% brand building, 40% conversion tactics. ([View Highlight](https://read.readwise.io/read/01jsh8yp04agag72g6htp40dkc)) - Being remembered when people are ready to buy, and being available where they want to shop. ([View Highlight](https://read.readwise.io/read/01jsh8zd3wr4jc45nz2xxgx9r4)) - Note: Mental & physical availability