> [!meta]- Document Info > **Author**: [[linkedin.com]] > **Full Title**: Sam Jacobs: Business Metrics > **Category**: #articles > > **Summary**: The CEO of Pavilion focuses on tracking key business metrics beyond just revenue, including cash balance, Net Promoter Score, and cancellation requests. These metrics help provide insight into the overall health and growth of the business, guiding strategic decisions for sustainable success. By understanding leading and lagging indicators, companies can drive actionable activities to foster growth and success. > > **Source**: [Original URL](https://www.linkedin.com/posts/samfjacobs_most-ceos-are-too-focused-on-revenue-its-activity-7199779705548402688-tjcJ/?utm_source=share&utm_medium=member_desktop) ## 📄 Full Document → [[Full Document Contents/Sam Jacobs: Business Metrics]] ## 🔦 Highlights & Commentary - Net Promoter Score ([View Highlight](https://read.readwise.io/read/01hynsmdqzfbnx7xs6ghbaqv3v)) - Note: Seems like with Sidekick launching + some density around primary research we could turn on some surveying here. - overall member engagement ([View Highlight](https://read.readwise.io/read/01hynsn09pt419mcqc10k1w8ja)) - Note: We could take a stab at quantifying this soon when we tackle connections between app <> hubspot. - Trailing 30 day churn ([View Highlight](https://read.readwise.io/read/01hynssnf02w6sn7snbgj3tfke)) - Note: Yeah let's do this. Is 30 days right? I like doing period analyses here. - Trailing 90 day unit economics including CAC payback + LTV:CAC ([View Highlight](https://read.readwise.io/read/01hynstt7wgrh4cmkhk1hcbra9)) - Note: I need to push here. This is where my brain needs to be. More proactive UE's to help guide the work. Unified pipe architecture as an exampe.