> [!meta]- Document Info > **Author**: [[Semrush Blog]] > **Full Title**: Share of Search: The Ultimate Guide & 3 Measurement Tools > **Category**: #articles > > **Summary**: Share of search measures how often people search for a specific brand compared to all brands in a category. It is a useful metric for understanding brand awareness and can help improve visibility in search results. Tracking share of search can drive awareness and ultimately lead to increased sales and referrals. > > **Source**: [Original URL](https://www.semrush.com/blog/share-of-search/) ## 📄 Full Document → [[Full Document Contents/Share of Search: The Ultimate Guide & 3 Measurement Tools]] ## 🔦 Highlights & Commentary - Share of search is the volume of search queries for a given brand in proportion to all of the search queries for all the brands in a category. ([View Highlight](https://read.readwise.io/read/01jcrcbtg3kds9fyrrn5beccqg)) - It’s the percent of total sales in an industry generated by a particular company. You calculate this by taking a company’s sales over a period of time and dividing it by the total sales of the entire industry over the same period of time. ([View Highlight](https://read.readwise.io/read/01jcrcd1ck3vpjnrchwyq6xk1r)) - Note: Market share = sales/total industry sales in period. Seems like this would be a high level finance measurement. Difficult to track down sales data for private companies, and category definitions. - market share is a lagging metric that is built over time through many different inputs, like sales, product development, brand initiatives, and on and on. ([View Highlight](https://read.readwise.io/read/01jcrcdtw9rqkmc11w6vzx816g)) - [Brand recall](https://www.investopedia.com/terms/b/brand-recognition.asp) is a metric closely related to share of voice. This one is more closely associated with brand awareness, as you actually survey potential customers and see how likely they are to recall your brand in relation to competitors. ([View Highlight](https://read.readwise.io/read/01jcrcg5czavxwaxva45fcjfp4)) - Note: Brand recall surveys could be a good place to do some more digging. - the number of searches a brand receives divided by the searches for all brands within a competitor set over a certain time period. ([View Highlight](https://read.readwise.io/read/01jcrch4v5ey7crxmb7h1cjy06)) - Note: Competitor set/consideration set definition might be squishy