> [!info]- meta > **Source**: [Original URL](https://hellooperator.substack.com/p/show-the-product-you-cowards) > **Author**: [[Paul Stansik]] > **Full Title**: Show the Product, You Cowards > **Category**: #articles > > **Summary**: Many software companies fail to show their products online, which is surprising given their high prices. The author encourages businesses to create short videos that showcase their products, making it easier for potential customers to understand and engage with what they offer. By doing so, companies can stand out in a crowded market and attract more buyers without relying solely on salespeople. > ## 🔦 Highlights & Commentary - I think [STPYC](https://twitter.com/blader/status/1682280373756248066) is one of the biggest marketing unlocks out there - especially for companies who are struggling with what to talk about and how to differentiate themselves in the digital domain. ([View Highlight](https://read.readwise.io/read/01jvmcdckbmq1dck564qdxx26s)) - When you break your product into chunks and commit to making a few short videos on what you built, why you built it, and what people can do with it, you remind them that you exist, prove to the market that you're creating cool stuff, and prime potential buyers to want to give it a test-drive. ([View Highlight](https://read.readwise.io/read/01jvmcdj1s1fhz2415b7vpb8bd))