> [!meta]- meta > **Author**: [[https://www.facebook.com/6senseinc/]] > **Full Title**: The 2023 6sense B2B Buyer Experience Report > **Category**: #articles > > **Summary**: Buyer team size and number of vendors impact buying cycle length. Larger companies with more competitors have shorter buying cycles. Interactions with vendors increase with larger buying teams. > > **Source**: [Original URL](https://readwise.io/reader/shared/01j1aebjh1hse7tqy0bqhh9cfb) ## 🔦 Highlights & Commentary - Buying teams in B2B make difficult, impactful, and often risky decisions about what to purchase to pursue their business goals. They are leery of being sold and so conduct most of their buying process independently. ([View Highlight](https://read.readwise.io/read/01j2m8qmers3ngjz0khc67rqdr)) - 84% of deals are won or lost before providers know they even exist. ([View Highlight](https://read.readwise.io/read/01jwrpxx11gr4fnr3gjptaf51b))