> [!meta]- Document Info > **Author**: [[Emily Kramer]] > **Full Title**: The MKT1 Guide to Positioning > **Category**: #articles > > **Summary**: Positioning is about making it clear how your product is different from alternatives. Research your audience, market, and product before crafting your positioning statement. Align with your product team and focus on a specific audience segment for effective positioning. > > **Source**: [Original URL](https://newsletter.mkt1.co/p/positioning-guide?r=359pf9&utm_campaign=post&utm_medium=web) ## 📄 Full Document → [[The MKT1 Guide to Positioning]] ## 🔦 Highlights & Commentary - The result of these overworked positioning exercises is a lack of clarity on who products are for, what the products are, and how they are different. ([View Highlight](https://read.readwise.io/read/01j15z112v1wq44sv4vcrr029b)) - Note: Back to the basics - Positioning is ultimately about comparison. ([View Highlight](https://read.readwise.io/read/01j15z2je513zvn48rj2cdfk2r)) - Note: Frames. We understand something by comparison to something else we understand. - Who is it for? What is it? Why is it better? ([View Highlight](https://read.readwise.io/read/01j15z3g899snr33gnv5k8yr4v)) - Tags: [[Sidekick]] - Note: Think of this as positioning for Sidekick