> [!info]- meta > **Author**: [[Substack]] > **Full Title**: What Is Product Marketing? > **Category**: #articles > > **Summary**: Product marketing has evolved significantly, with 70% of marketers noting changes in their roles over the past three years. The focus is now on strategic impact, customer value, and commercial responsibility, emphasizing the importance of clear messaging and market insights. In 2025, product marketing is defined as a strategic function that connects product value with business growth and fosters collaboration across teams. > > **Source**: [Original URL](https://substack.com/home/post/p-163035608) ## 🔦 Highlights & Commentary - PMMs sit at the intersection of business strategy, product, and marketing. We are the customer representative or voice inside the company, and we understand how to empathize and talk to our customers externally. ([View Highlight](https://read.readwise.io/read/01jtrs48558h9hvycb60ba6vyc)) - When product marketing is done well, it shapes how the product is positioned, how it goes to market, and how it supports growth. It means owning the narrative, understanding the market better than anyone else, influencing the roadmap, and making sure sales and customers get the value of what is being built. ([View Highlight](https://read.readwise.io/read/01jtrs5s7fmqyt5rx5m6fydypt)) - Product Marketers keep product teams honest about the real‑world value they’re actually delivering and help Marketing & Sales stay focused on the right message. ([View Highlight](https://read.readwise.io/read/01jtrs6a3kedtaw9kadec7whwq))