> [!meta]- Document Info > **Author**: [[Jason Myers]] > **Full Title**: Why “Schedule a Demo” Is Killing Your Conversions > **Category**: #articles > > **Summary**: Many B2B SaaS websites focus on "schedule a demo" buttons, but today's buyers prefer self-service and on-demand information. Buyers increasingly avoid sales reps and want transparent pricing and easy access to demos. To improve conversions, consider offering on-demand demos and prioritizing buyer-centric content. > > **Source**: [Original URL](https://blog.austinlawrence.com/blog/why-schedule-a-demo-is-killing-your-conversions) ## 📄 Full Document → [[Why “Schedule a Demo” Is Killing Your Conversions]] ## 🔦 Highlights & Commentary - forgoing the opportunity to further educate a potential buyer? ([View Highlight](https://read.readwise.io/read/01hz5hct0bqrk2wdqk0yz66pvz)) - Note: maxim: don't forgo the opportunity to further educate. driving toward consumption behaviors vs. capture as a reframe hypothesis of something good happening, quantifying the interaction/engagement - The biggest takeaway is that “Virtually 100% of buyers want to self-serve part or all of the buying journey—up 13% from 2021.” ([View Highlight](https://read.readwise.io/read/01hz5j0vwvtvf6n80ea95sr90h)) - looking for more justification around their specific use case. ([View Highlight](https://read.readwise.io/read/01hz5j1d3m5db1esyhsk6t5092)) - Note: long-tail messaging strategies - transparent pricing ([View Highlight](https://read.readwise.io/read/01hz5j1wyrz9rwfgkhxasx25rp)) - Note: straightforward heuristics for budgets - demos on demand ([View Highlight](https://read.readwise.io/read/01hz5j2ctgn293z09fr2jp40a8)) - Note: PLG - The mindset shift for vendors is that we should seek to educate buyers and help them learn more about what it is that we do versus convincing them to take a meeting so we can run a sales process. ([View Highlight](https://read.readwise.io/read/01hz5m4n1vy75y99bsfjvjp46w)) - Tags: [[paradigm-shift]] - Instead, what if you change the main call to action to “*watch* a demo” or “see it in action”? *(**Yes, you can keep the demo button in the main navigation menu.)* ([View Highlight](https://read.readwise.io/read/01hz5m6sv6hn5hjggdv0kwjae0)) - Tags: [[signals]] - Note: One presciption here: create 90 second demo change CTA to "watch a demo" collect engagement signal handoff to a low-touch engagement (connect -> share resource -> discover)