> [!meta]- Document Info > **Author**: [[Substack]] > **Full Title**: Your Beliefs Are Your Strategy > **Category**: #articles > > **Summary**: Every founder or CEO should write a manifesto to clarify their business's purpose and beliefs. This document helps define who the business serves, what challenges they face, and how the company's approach is unique. Writing a manifesto can provide a competitive edge and improve communication with customers and investors. > > **Source**: [Original URL](https://substack.com/inbox/post/161356160?utm_source=unread-posts-digest-email&inbox=true&utm_medium=email&triedRedirect=true) ## 📄 Full Document → [[Your Beliefs Are Your Strategy]] ## 🔦 Highlights & Commentary - You write one of these because at some point, you need to get clear. About what you’re building, who it’s for, and why you think it matters. ([View Highlight](https://read.readwise.io/read/01js4p8sfg132swecs59axg9hq)) - it demands an ingredient that most classical strategy frameworks completely ignore: *Belief.* ([View Highlight](https://read.readwise.io/read/01js4paadqzfgbb7jxw8hxrbac)) - A good manifesto puts the person you serve and what they’re trying to get done in the center of the frame. And it proves *you've* done the work to be able to read their mind — or exposes the fact that you have to get a lot closer to their daily life, their list of projects, and the pressures they're carrying before you're ready to build something meaningful. ([View Highlight](https://read.readwise.io/read/01js4rm4zjhf68sya7kfcf5hke)) - What tradeoffs did you make? What obvious features did you leave out? What hard constraint did you embrace instead of work around? Where did you build in simplicity and “good enough,” and where did you go further than others think they need to? A good manifesto shows your reasoning and reveals the why within your product. A great one makes the reader nod, even if they would’ve made different calls. ([View Highlight](https://read.readwise.io/read/01js4rn8tbxav0nzqketfbgnwx)) - You expose yourself a little, doling out a small, potent dose of vulnerability. And whether your reader agrees with you or not, they see what you've done. They appreciate it. And they think to themselves, *"I want to know more."* ([View Highlight](https://read.readwise.io/read/01js4rqsmfbxxmbfv612jmkj0k)) - “If you have come to your planned ending and it doesn’t seem to be working, run your eye up the page and the page before that. You may see that your best ending is somewhere in there, that you were finished before you thought you were.” ([View Highlight](https://read.readwise.io/read/01js4rrgrvnm9b0fmfzmmrjam1))