# community as IP
## Current Form
Thinking this morning about this importance of community in a "composable" or deepSaaS market. If, as we've postulated, a UX on top of a database is no longer monetizable, what is? Data, obviously. Protocols, less obviously. Community, maybe most obviously? A large, engaged community is an extremely valuable commodity.
### Spark
Thinking about Strava. And the absolute explosion of fitness apps out there. So many of them are angling for the "protocol" play: connecting data from one app to another in a novel way. Strava as a paying subscription is about sharing with the community vs. these closed boxes that are about processing data to better know oneself. I know which one has a bigger moat.
### Tensions or Unknowns
Really just articulating this so far. It's not particularly novel, but it's something that I think could be an important pillar of what the next generation of SaaS looks like. Community-first, maybe?
### Next Evolution
### Wayfinding
%% DATAVIEW_PUBLISHER: start
```dataview
TABLE WITHOUT ID
questions AS "Responds to",
origins AS "Informed by",
ideas AS "Developed alongside",
concepts AS "Builds on"
WHERE file.name = this.file.name
```
%%
| Responds to | Informed by | Developed alongside | Builds on |
| ----------------------------------------------------------------------------------- | ----------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------ |
| <ul><li>[[thinking/questions/the future of saas.md\|the future of saas]]</li></ul> | \- | <ul><li>[[thinking/saplings/consumption-based pricing and changing value roadmaps.md\|consumption-based pricing and changing value roadmaps]]</li><li>[[thinking/evergreens/Composability will define the next SaaS era.md\|Composability will define the next SaaS era]]</li></ul> | <ul><li>[[thinking/concepts/semiotic capitalism.md\|semiotic capitalism]]</li></ul> |
%% DATAVIEW_PUBLISHER: end %%
> [!info]- Changelog
>- [[2025-05-02-Friday]] - captured