# Expanding on the line ## Current Form What if we designed GTM systems around the idea of “expanding on the line”—not progressing linearly through a funnel, but creating moments of dimensionality, where customer time and attention stretch and deepen? Inspired by *kairos*, this metaphor suggests a move from pipeline to possibility space. ## Spark Came from Andrea Marcolongo’s [[The Art of Running (2022)]], where she describes *kairos* as “a circle that expands on every point of the line we put to good use.” Originally tied to flow states, but I began applying it to customer journeys—each point along the line (touchpoint) as a potential for expansion. ## Tensions or Unknowns - What does “expansion” look like practically in GTM terms? - How do we design for *kairos* moments—are they emergent or engineered? - What tools or metrics help us see depth instead of speed? ## Next Evolution - Explore historical definitions of *kairos* and its contrast with *chronos*. - Map this metaphor onto an actual GTM journey. - Consider visuals: what would a GTM map look like if it prioritized expansion over progression? ### Wayfinding %% DATAVIEW_PUBLISHER: start ```dataview TABLE WITHOUT ID questions AS "Responds to", origins AS "Informed by", ideas AS "Developed alongside", concepts AS "Builds on" WHERE file.name = this.file.name ``` %% | Responds to | Informed by | Developed alongside | Builds on | | ----------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------- | | <ul><li>[[thinking/questions/the future of saas.md\|the future of saas]]</li></ul> | <ul><li>[[resources/media/books/The Art of Running (2022).md\|The Art of Running (2022)]]</li></ul> | <ul><li>[[thinking/seeds/building layered gtm systems.md\|building layered gtm systems]]</li></ul> | <ul><li>[[thinking/concepts/kairos.md\|kairos]]</li><li>[[thinking/concepts/layered gtm systems.md\|layered gtm systems]]</li></ul> | %% DATAVIEW_PUBLISHER: end %% >[!info]- ChangeLog >- [[2025-04-17-Thursday]] - Captured initial metaphor and application to GTM from Marcolongo spark.